Experience Live Entertainment

An experiential marketing agency often plays several roles in the development of large displays. The exhibits fabricated usually are set up in public places where crowds of people see them.

One of the roles that an experiential display agency fills is concept development. This usually begins with collecting ideas from team members and clients. These ideas are then transformed into prototypes to use for production of structures used in one of a variety of settings.

Places where large-scale fabricated displays are installed include at amusement parks, media studios, sports stadiums and historical museums. They also might be set in front of a hall of fame or atrium as well as in the entrances of commercial buildings, hotels, stores or apartment complexes. Red carpet fashion shows and parades will often utilize services provided by an experiential marketing agency.

Sometimes, corporations also have their own invitation-only events for which a marketing agency might prepare experiential exhibits. This might include large structures that replicate a product that is packaged with a company's logo, colors and graphics typically used for marketing purposes. Mascots for corporate gatherings also might be created by an exhibit fabricating agency.

In addition to the planning, designing and installation roles, an experiential display agency also might transport large structures. Not all experiential exhibit providers are set up for moving large objects from one place to the next, but the ones that do, they provide an all-in-one service from design to delivery.

As far as providing so many roles, it might seem that an experiential display agency is spreading itself too thin. However, having all the services from the brainstorming stage on up to the final shipment of completed exhibits has helped participating manufacturers design displays specifically for delivery.

After much trial and effort, companies making large experiential exhibits seemed to have profited. For instance, one exhibit provider has learned how to make displays lightweight enough that are easy to set up at a destination. At the same time, they have become successful at making large structures that are suited for the brand they will promote.